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A comment on Apple buying Google ads for high-value subscription apps.

Re:Apple buying Google ads for high-value subscription apps by indymike on Sunday November 14, 2021 @11:16AM (#29218068)
This is monopolistic behavior all the way. Let's leverage our cash to make it more expensive to get customers, and force app publishers to sell their product through our channel. This needs to be stopped. Now.
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Re:Apple buying Google ads for high-value subscription apps by ChildOfChaos on Sunday November 14, 2021 @12:34PM (#29218776)
How? Apple is spending it’s money to help promote apps on it’s service, i feel like people attack apple whatever they do.

But doesn’t this help defend a 30% app fee, when apple is also paying marketing costs to help the app get more customers through it’s service?

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Re:Apple buying Google ads for high-value subscription apps by mthoms on Sunday November 14, 2021 @03:51PM (#29220552)
Apple are bidding on exact (trademarked) product name matches (eg “HBO Max” and “Tinder”).

You might have an argument if Apple was bidding on more general keywords like “online dating” to send traffic to the App Store’s Tinder page.

Apple are trying to intercept purchases and/or raise ad costs for the mentioned companies.

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Re:Apple buying Google ads for high-value subscription apps by DutchKevv on Sunday November 14, 2021 @01:58PM (#29219552)
Not if it doesn't add another 30% of customers.

Not even taking in account the rise of advertising for the app creators self, the loses you have from not being able to redirect to your own website, giving specific incentives that Apple doesn't allow etc etc etc.

So no, it's not just bashing, and that's the reason Apple does it secretly

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Re:Apple buying Google ads for high-value subscription apps by indymike on Monday November 15, 2021 @06:24AM (#29226171)
> feel like people attack apple whatever they do.

I agree. When you have as much economic power as Apple does every move has some side effect. In this case they are actually doing something nefarious and the side effect is simply shifting app company profits to Apple.

[ Parent | on HN ]