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Re:Apple buying Google ads for high-value subscription apps by mthoms on Sunday November 14, 2021 @03:51PM (#29220552)
Apple are bidding on exact (trademarked) product name matches (eg “HBO Max” and “Tinder”).

You might have an argument if Apple was bidding on more general keywords like “online dating” to send traffic to the App Store’s Tinder page.

Apple are trying to intercept purchases and/or raise ad costs for the mentioned companies.

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