Sport team season ticket holders getting exclusive digital jerseys to wear? College students getting a code to unlock digital shirt of their alma mater?
Brand affiliation as an identity marker in a virtual space makes sense.
But in the end it will be whoever’s walled garden the metaverse is planted in that makes the real money. 15% of everything.
That’s why fb want this so bad.
I've already paid a lot of money for a number of high quality car models I can drive quite accurately on high quality race track scans with lots of other people in iRacing.
These are works of love, and I greatly appreciate that the interest in iRacing has boomed as much as it has since I joined the Papyrus guys' latest offering in 2008.
Heck, soon I'll even be able to connect a real BMW M4 racing wheel to my sim setup, adding more $$$$s yet also more realism to a setup already deep my the investment path; I just don't see the use case for "having cars" in <meta name="rainbowpuke" content="Facebook" /> or whatever if it's only going to be window dressing; I mean, what's the point, unless we enter the fidelity of e.g. iRacing. So I can't see "meta" competing with them at all unless they either buy it (and they wouldn't; it's far too hardcore) or a competitor.
I can see the value of motorsport companies investing in esports, however, as the newest generation of F1 drivers have their roots in that and e.g. karts - which enables a connection to the fanbase hitherto impossible. Would they find value in giving lots of money to MetaFace instead? Time will tell; it'll be interesting to see what eventuates from all of this. First impressions are pretty much Candy Crush in VR - with all the spam you could possibly tolerate, and then some. (No thanks.)
Cars are a symbol of status and people will want to have that status wherever they are - look at how much people will pay for a skin in Fortnite.
I think it’s more likely car manufacturers (the expensive ones) will only let you drive their car in the metaverse if you buy it for real in the real world.
If this metaverse really does come to pass, it will be just as (if not more) valuable as a place to be than the real world.
I know that sounds mad to most of us, but by the time it happens we’ll all be 10 years older and not the main market for it anymore. Everyone else will have grown up paying for Fortnite skins and NFTs and it will all seem a lot more… normal.