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Re:Facebook Renames to Meta by minimaxir on Thursday October 28, 2021 @02:20PM (#29029355)
The rebrand was introduced as a "One More Thing" during the event keynote.

A 2007 "One More Thing" was the announcement of the iPhone and the future of mobile computing. Now a 2021 "One More Thing" is the announcement of a company rebrand to avoid government regulation.

Re:Facebook Renames to Meta by nerbert on Thursday October 28, 2021 @02:24PM (#29029429)
Colombo invented the "one more thing". Give credit where credit is due ;)
Re:Facebook Renames to Meta by mrzool on Thursday October 28, 2021 @03:43PM (#29030783)
This brought back memories, thank you :')
Re:Facebook Renames to Meta by agumonkey on Thursday October 28, 2021 @02:24PM (#29029437)
Colombo was also more valuable that this announcement it seems.
Re:Facebook Renames to Meta by lostcolony on Thursday October 28, 2021 @02:42PM (#29029780)
Columbo was solving crimes. FB is committing them.
Re:Facebook Renames to Meta by aliswe on Friday October 29, 2021 @01:03AM (#29035331)
who?
Re:Facebook Renames to Meta by dredmorbius on Friday October 29, 2021 @02:57AM (#29035971)
Re:Facebook Renames to Meta by firecall on Friday October 29, 2021 @01:57AM (#29035630)
John Columbo, former CEO of IBM.
Re:Facebook Renames to Meta by mro_name on Friday October 29, 2021 @02:39AM (#29035866)
oh, not the TV detective :-(
Re:Facebook Renames to Meta by RobKohr on Friday October 29, 2021 @08:27AM (#29037630)
Fret not, it was really the TV detective. I think the one that suggested it was someone from IBM was being sarcastic.

One more thing for your viewing pleasure: https://www.youtube.com/watch?v=QxBnaMGP2aY

~ A fellow Columbo fan who used to watch it with his Grandma (she so had the hots for him)

Re:Facebook Renames to Meta by danso on Thursday October 28, 2021 @02:21PM (#29029379)
For better or worse, it does seem Zuckerberg is as invested in making the "metaverse" the new future of Facebook as Jobs was with Apple and the iPhone
Re:Facebook Renames to Meta by wolverine876 on Thursday October 28, 2021 @04:06PM (#29031174)
> For better or worse, it does seem Zuckerberg is as invested in making the "metaverse" the new future of Facebook as Jobs was with Apple and the iPhone

I don't think we should take that at face value; Zuckerberg of course has strong motivations to appear completely committed, including a desire to motivate employees, partners, etc., and a desire to distract from FB's current bad news (which might explain the timing - why now?). If we take it at face value, we are part of the messaging.

For one thing, FB's metaverse is an over-the-horizon technology and product, very much vapor at this point and one that may never happen. The iPhone went on sale months after Jobs' announcement (IIRC).

More interesting is that FB possibly has lost so much confidence in its brand that it's de-emphasizing it, which seems like an overreaction to me.

Re:Facebook Renames to Meta by KaiserPro on Thursday October 28, 2021 @06:02PM (#29032619)
> The iPhone went on sale months after Jobs' announcement (IIRC).

yes, but thats a different CEO who was about presenting themselves as perfect. Zuckerberg for his legion of faults has never done this. He is far more comfortable saying what he wants to deliver _first_

> don't think we should take that at face value

We don't need to, they've handily split out the amount of money they are pouring into this in the public accounts.

> More interesting is that FB possibly has lost so much confidence in its brand that it's de-emphasizing it, which seems like an overreaction to me.

It was fucking stupid to try and link them so closely in the first place. Instagram was a cool brand. Instagram by facebook is deffo not.

Re:Facebook Renames to Meta by disgruntledphd2 on Friday October 29, 2021 @06:24AM (#29037017)
> It was fucking stupid to try and link them so closely in the first place. Instagram was a cool brand. Instagram by facebook is deffo not.

Yeah, that was not a smart business decision. I think the goal was to make it look like FB was cool by associating it with the other brands, but all it did was make the other brands worse.

That's the kind of craziness you can get from a founder that controls everything I suppose.

Bear in mind that Mark Zuckerberg has only ever worked at Facebook, which must be pretty weird.

Re:Facebook Renames to Meta by bcherny on Friday October 29, 2021 @01:37AM (#29035527)
Re:Facebook Renames to Meta by wolverine876 on Friday October 29, 2021 @01:42AM (#29035551)
Good point, but let's see what they actually do.
Re:Facebook Renames to Meta by JKCalhoun on Thursday October 28, 2021 @02:28PM (#29029501)
Seems like "metaverse" means walled internet.

"You've got mail!" LOL

Re:Facebook Renames to Meta by creshal on Thursday October 28, 2021 @03:04PM (#29030167)
The iPhone turned out to be the most walled garden smartphone as well (even compared to older designs that relied on Java ME), and it didn't exactly hurt them.

The more relevant question is, can Facebook in 2022 excite people as much as Apple did when riding on the height of the iPod/iTunes craze in 2007?

Re:Facebook Renames to Meta by zenmaster10665 on Thursday October 28, 2021 @04:28PM (#29031479)
You are misunderstanding or wilfully ignoring the details. They talk about interoperability as a key part of how this will become reality, and the fact that no single company can realise this vision...
Re:Facebook Renames to Meta by JKCalhoun on Friday October 29, 2021 @09:53AM (#29038384)
I am misunderstanding then. I am also probably willfully assuming Facebook will continue to operate as they have been β€” trying to steer all users to their site, keep them engaged on their site.
Re:Facebook Renames to Meta by sverhagen on Thursday October 28, 2021 @03:06PM (#29030193)
LOL? You mean AOL?
Re:Facebook Renames to Meta by JKCalhoun on Friday October 29, 2021 @09:50AM (#29038363)
Both work. ;-)
Re:Facebook Renames to Meta by JumpCrisscross on Thursday October 28, 2021 @05:11PM (#29032052)
> Zuckerberg is as invested in making the "metaverse" the new future of Facebook as Jobs was with Apple and the iPhone

The obvious distinction being Jobs, with his "one more thing," announced an actual product.

Re:Facebook Renames to Meta by schmorptron on Thursday October 28, 2021 @02:28PM (#29029500)
In this case, worse. Definitely worse.
Re:Facebook Renames to Meta by troyvit on Thursday October 28, 2021 @02:49PM (#29029903)
Meta-worse
Re:Facebook Renames to Meta by tomjen3 on Thursday October 28, 2021 @03:06PM (#29030199)
I look forward to that, since maybe I will then know what the hell the metaverse is supposed to be.
Re:Facebook Renames to Meta by nabla9 on Thursday October 28, 2021 @02:44PM (#29029815)
I think you remember wrong. iPhone was not one more thing announcement. In 2007 One more thing was Safari for Windows.

Here is list: https://www.macworld.co.uk/news/one-more-thing-3793072/

Re:Facebook Renames to Meta by rchaud on Thursday October 28, 2021 @08:06PM (#29033678)
I thonk the iPhone announcement was at a one-off January event, different from their regular event int the fall.
Re:Facebook Renames to Meta by jb1991 on Thursday October 28, 2021 @02:48PM (#29029879)
> announcement of a company rebrand to avoid government regulation

how does FB changing their name affect their chances at regulation?

Re:Facebook Renames to Meta by mohanmcgeek on Thursday October 28, 2021 @03:00PM (#29030104)
Just guessing: now Meta is a holding company of various social media "companies" so it'll be a bit harder to make a case that one company has a monopoly on the internet social media advertising.

They can even list Instagram on the market selling maybe a 5% equity.

Re:Facebook Renames to Meta by aflag on Thursday October 28, 2021 @05:25PM (#29032221)
I think the holding already existed. But it was called Facebook and now it’s called meta
Re:Facebook Renames to Meta by KaiserPro on Thursday October 28, 2021 @06:04PM (#29032633)
very much this. Facebook is made up of lots and lots of subsidiaries
Re:Facebook Renames to Meta by shuckles on Friday October 29, 2021 @12:35AM (#29035219)
iPhone was not announced as a One More Thing at Macworld 2007. It was a direct transition from the Apple TV segment.
Re:Facebook Renames to Meta by arnaudsm on Friday October 29, 2021 @02:28AM (#29035800)
Thank you for pointing it out, that's an huge Mandela effect
Re:Facebook Renames to Meta by hbn on Friday October 29, 2021 @12:48PM (#29040723)
It's not the hardest thing to see how people would all make the assumption that he said it during the announcement

"One more thing" was a famous Jobs quote for major announcements, and the iPhone had possibly the most famous tech announcement ever, let alone of Jobs'. There was also a famous line where he says "these aren't 3 products, this is one device," which also has the word "one" in it.

Re:Facebook Renames to Meta by 5faulker on Thursday October 28, 2021 @02:23PM (#29029405)
Still a faceless corporation though.
Re:Facebook Renames to Meta by akudha on Thursday October 28, 2021 @03:09PM (#29030233)
Having watched the downfall of MySpace, Orkut etc, I thought (hoped) same thing might happen to FaceBook. But now it feels like they are going to be around, for a long, long time. I don't know if anyone is even trying to take on them, Google seems to have given up on their social products. FB might not be fashionable anymore, people might even curse them, but they'll continue to use them at some level :( And they have enough money to keep buying other companies and stay at least somewhat relevant

It feels like only regulators can take on them, but that too is unlikely to happen, except some feeble attempts in Europe

Re:Facebook Renames to Meta by johannes1234321 on Thursday October 28, 2021 @03:30PM (#29030565)
Well, Facebook in some demographics is above ity peak. The company however was able to acquire Instagram and keep Snapshot in a niche. Will be interesting how much TikTok will takeover in attention time. But for now they have a money printing machine and a good foundation.

Europe unfortunately is too weak unless they convince the U.S.

Re:Facebook Renames to Meta by dudeman13 on Thursday October 28, 2021 @02:27PM (#29029495)
I mean, I associate the book of faces with Lizard Zuckerberg.

It might as well act like a faceless corporation, but it is far from "faceless"... I think. Consider f.e. Tesla's face, or Amazon's face.

Re:Facebook Renames to Meta by mro_name on Friday October 29, 2021 @02:40AM (#29035872)
metaface
Re:Facebook Renames to Meta by gulbrandr on Friday October 29, 2021 @03:19AM (#29036089)
> to avoid government regulation

Could you elaborate on that please?

Re:Facebook Renames to Meta by creddit on Thursday October 28, 2021 @10:44PM (#29034610)
Imagine thinking FB execs are so stupid that this was the impetus for the decision:

> "One More Thing" is the announcement of a company rebrand to avoid government regulation.

Re:Facebook Renames to Meta by edgriebel on Thursday October 28, 2021 @04:48PM (#29031761)
> rebrand to avoid government regulation

Aww, kids are so cute when they're having a temper tantrum