It'd be nice if they thought of the users they'd be affecting, but I guess in a way they are, in that they're upset they can't mine those users.
Regardless of this deal, Roku is almost certainly dead in the water. They have limited international penetration and their platform, if you can call it one, is extremely limited compared to Apple, Google, and even Amazon’s offerings and app stores.
I don’t see a path forward at this point for the company. They will continue to have a stream of ad revenue for awhile, but will slowly get squeezed out.
Most cheap smart tvs come with roku OS. I wouldn't call that limited penetration.
Roku help page for Apple TV channel: https://support.roku.com/article/360036652634
> If you subscribe to any Apple TV Channels, payment will be charged to your Apple ID account at purchase.
Apple TV channel listing on Roku: https://channelstore.roku.com/details/a20e3c294993147c6cda43...
"brand-specific buttons on its remote controls... $1 per customer for each button ... Roku doesn’t pay anything to the channels it distributes, yet it still takes a share of their ad revenue. ... Roku executives will threaten to cancel a channel if its owner doesn’t give Roku a larger cut of ad sales" https://www.bloomberg.com/news/articles/2019-12-11/streaming...
0: https://news.ycombinator.com/item?id=28945280
also see[]: https://news.ycombinator.com/item?id=28945250
> The fight between the two companies centers on a 2019 agreement to allow YouTube TV on Roku. Roku said Google demanded special access to search data from Roku customers as a condition of allowing YouTube TV on Roku devices. Roku also said Google asked for prioritized search results for YouTube videos in Roku's search feature.
> Roku said it agreed to those terms, but also asked that Google not ask for any additional data. Google would not commit to that, according to Roku, and now both sides are at an impasse. Unless both companies come to an agreement before Dec. 9, YouTube's apps will disappear from Roku's app store.