You're increasing the amount of complexity in your reader's stack to reduce the complexity of your stack. Much like how nobody clicks the 'Reddit is better in the app!' button, you should be conscious that most people nope-out when they click a link and don't get your article.
Basically what this comes down to is that there's a market for something like Medium's earlier days, back when it was decent. Someone just needs to figure out a better way to monetize it, while still having the mind share Medium used to have.
Yes you can reach millions of people but not earn a single €. Many such cases! Newspapers almost went broke because of the digital future until they decided to do something completely anti web 2.0: PAYWALL IT. And it worked newspapers were saved.
I've had a subscription to the guardian online but they didn't have a paywall. Especially because of that I got to know the content they brought better. If they'd had a paywall I'd have just closed the tab after the first three articles and never have gotten to the point of thinking "hey this is really a site that I identify with".
However when the whole Brexit thing started it became too big a topic and it became annoying as I'm not UK based so I stopped renewing. Before that time they had much deeper coverage of topics I was interested in
Or... it can be free.
But it also costs money to run a site. Especially if you're serving up millions of pages of content and images.
So... someone is paying the bills. The question is who, and why?
Bottom line is that "free" news either comes from someone selling you and your personal information, or it comes from someone with an agenda.
And that's the problem I spoke of earlier. You're either getting information from a recommendation engine designed to promote "engagement" and as such tends towards serving up controversy... or you're getting your information from someone with a specific agenda... which means they're feeding you what they want you to think.
I'm not going to sign up to a site to read only a few random articles. And the number of free ones they usually offer is way too low to really get a feel for what the site offers. Most sites I visit already present a paywall when I click through a few links from hacker news or reddit. This way I don't really feel any engagement with the site and I'm not tempted to ever sign up for it.
The Guardian didn't have a paywall at that time, but the high quality of their articles and the strength of reporting on topics that interest me (privacy in particular) convinced me to take out a subscription. I wouldn't have experienced that quality if they had a paywall, they'd just have pissed me off after the first few and I'd never have come back. A newspaper is its own advertisement but if you can't read it you won't be swayed.
So what is the answer? I think added value. Extra deep content you can click through on or something, PDFs, things like that. It's a touch premise though, if you offer too much for free most people aren't going to pay for it. But put too many things behind a paywall and you'll be alienating potential customers.
Unfortunately the Guardian kind of lost its appeal as an EU-wide privacy-centric paper for me, as Brexit made it turn its focus inward just like the rest of Britain did. As I have no ties with the UK it lost its relevance to me.
I'm still looking for something that can fill that role now. EU-focused, privacy-first, progressive. I subscribed to Ars for a while too but I found it too 'popular'/'light' on the tech side and too US-centric (not a bad thing, just not my interest). If anyone else has a suggestion I'd appreciate it :)
I am not saying write good context and they will find you, but Medium isn’t that great. Only ~9% of the writers made over $100 in a month, and the top earner fluctuates between 20 and 30k/month. You basically get a handful of people making a living and most people getting little more than free hosting.
You can’t lose something you didn’t have.
I think you should be the one conscious that you're a small minority and not representing "most people" at all.
There are other ways to make money on the internet, personally I like the "post shit everywhere for free, have a Patreon" model, which is giving me similar numbers of around $1k/mo for not much energy put into promotion, with a little bit more every month as my patrons grow. But some people like putting up paywalls, and it's their choice to do that with whatever they're creating.
Today I put the same type of content on Medium and get thousands of readers on almost each and every article. So much, in fact, that I've consistently been in the top 1,000 creators on Medium several months running.
Yes, I understand that I'm simply part of their platform. but that's the same for anyone who attempts to create monetized content on Medium, YouTube, Twitch, or any of the many other platforms that pay creators for content.
As far as I can tell, articles and sites like the one above exist because some people simply believe that they should never have to pay for content, and that everything should be free.
Fair enough. And, that being the case, those people are never going to see my work. Also fair.
But Medium drives enough people to my content to make the exchange work for me. Plus it provides enough incentive to get me off my butt and create things that I probably won't have created otherwise.
If anyone who reads this doesn't like Medium. Fine. If you want to go elsewhere... also fine.
But thus far, the value proposition works for me, and it apparently also works for all of the people who read my articles and stories and tutorials each and every day.
To them, thanks.
Also, do you have a link to your work?
It did help me get jobs, but I can’t say with certainty that it got me better jobs than I would have without it. I’ve done far better since without a blog attached to my name.
Anyway, that’s a lot of money to make off of something I associated with costing money.
Real
Simple
Syndication
I guess apps like feedly have RSS recommendations, but that's not the same thing.
Step 2: I don't know what Step 2 is because I'm unwilling to do Step 1.
> I don’t think switching to a stand alone website would be good for me
Well, that’s how capitalism is supposed to work innit? :) Producers care about themselves and consumers choose, competition ensues, the producers are therefore forced to conform to the consumers’ preferences.
What I mean is “you only care about yourself”, in a business setting, is not an accusation by itself, however unvirtuous it sounds. The opposite of “capitalism” in the first sentence is not “social democracy” or “welfare state”, it’s “planned economy”, and I’d say that every ethical judgment that moves us towards that has to go.
Except this works only when there’s (a lot of) competition, which is exactly what platforms attempt to exploit: you (a producer) move according to your best interest at each point, like everyone else, only to find yourself in a mono- (or oligo-) psony market where you have to sell through the platform(s) or perish, and now the platform(s) can enforce whatever they wish on you. The consumers aren’t feeling that spiffy, either. The laws of competition no longer apply.
(Huh, is moving to a platform essentially a prisoner’s dilemma with the (defect,defect) state obscured by marketing?)
This is why I still (occasionally) write on Medium.
Medium has “publications” where my work gets sent out to hundreds of readers that are reading about a topic, not necessarily from me - I’m not notable at all in the field so I’d have a rather hard time getting people to subscribe to __me__.
If I were to make my own website, I’d lose a ton of discoverability.
Plus, the monetization on medium is fantastic. Nowhere else would I get that return per view - I’m currently averaging around 25k views a month with a $500 return.
I do have my gripes with the platform, but in my case, Medium is the worst platform for writing besides all the rest. [1] https://anth-oleinik.medium.com/