I personally run Ubiquiti Unifi gear, but they're not exactly consumer friendly (more geared to power users).
All of the competition either requires intimate knowledge of networking internals, is twice as expensive or both.
Once you log in it appears to be running a version of OpenWRT, although they don't specify that on their website.
I don't.
Is it too much to ask to have competently built hardware with competent software for a reasonable price enabled by mass production?
I mean, just don't make stupid things like open access to it from a single point of failure where a single engineer can loose their AWS key and enable attackers to access million networks?
Or build devices that overheat placed on an open shelf in home office in truly unreasonably hot Polish climate?
I can sympathize with people that don't have technical background -- these are practically defenseless.
I'm willing to invest time once to get something better working. I'm not willing to invest time on an on-going basis to keep my router secure. My normal router is a !@#$%, but the company does push out security updates.
Most of the DIY projects I've seen require me to do it manually.
When the EdgeRouter-4 I have dies, I suspect I'm going to need to find a new hardware brand, this time preferably running OpenWRT. Potentially it could get to the point where I'll have to look for an ARM based server with low enough power usage and a few independent network interfaces and just run pfSense or VyOS or something...
However, it's likely that your ER-4 will far outlast the majority of devices you can find running OpenWRT. They're very well built units.
I expect I will eventually move to embedded server hardware (even maybe Xeon-D) on a machine running vSphere or something with a router VM and other VMs for stuff I want to run. Just have a few separate NICs and pair it with a separate managed switch (which I already have anyway).
If experience is any guide, they are not.
Consumer routers have horrible track of embarrassing, easily exploitable vulnerabilities. That are not patched for a long time or ever.
And exposing your router to public like that suggests the owner knows very little about security. This typically goes in hand with other neglect. Tell me, how many home users that are not security conscious keep their routers regularly patched and will replace the router when the manufacturer stops supporting them?