Want a sneak peek of the nightmare? Plenty of companies are now introducing conversational bots on their phone lines, desperately trying to prevent you from getting in touch with a human. And unlike traditional voice menus, pressing 0 or mashing the keypad doesn't work on them.

I recently wasted a good 10 minutes trying to reach a flesh-and-blood consultant of a phone company, and I actually wanted to buy stuff from them. I just needed a human to make sure it's on the record I'm requesting a non-default service (FTTH Internet with external ONT, so that I could swap a proper router in place of the piece of garbage they normally provide).

Their fancy bot actually understood what I wanted when I repeatedly said "I want to be connected with a consultant" - it kept replying, "I understand you want to talk to a consultant; before we do that, can you tell me [insert some random idiotic question]?". I almost blew a fuse there. I only persisted because for technical reasons, I couldn't go with other providers.

This kind of behavior should be unacceptable by companies whose services are essential, which definitely includes ISPs these days. If it's some company I can do without I'm really quick to drop them when I run into this sort of thing, even if it means going without something I want. I just hate giving money to sleezy companies.

We already know how this happens when Google cancels your account, without any warning.