News for hackers. Stuff that matters.

A comment on Apple making some employees wear body cams in response to leaks?.

Re:Apple making some employees wear body cams in response to... by spoonjim on Monday June 28, 2021 @04:08PM (#27667240)
What's really funny is that this escalating response from Apple in response to leaks comes directly as the relevance of Apple leaks has gone down. Nobody gives a fuck what the next iPhone is going to look like. Apple events are no longer these mystical ripples in spacetime because 1) Steve Jobs is dead and 2) Apple is not cool anymore 3) everyone knows the next iPhone will be a rounded rectangle with a screen on one side. Apple thinks that they will reclaim their cool by controlling leaks but nobody is going to get excited about Tim Cook pulling the next iPhone out of his pocket. Apple's engineering is still great, but they are no longer an entertainment event.
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by CydeWeys on Monday June 28, 2021 @04:49PM (#27667906)
I don't think it's the iPhone they're primarily worrying about, it's their first foray into a new field. So that could be the first Apple automobile or the first Apple AR/VR device. That might matter a lot if it gets leaked way ahead of time.
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by Animats on Monday June 28, 2021 @05:30PM (#27668424)
Relevance of Apple leaks has gone down. Nobody gives a fuck what the next iPhone is going to look like.

Right. What number are they on now, anyway?

[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by pmoriarty on Monday June 28, 2021 @04:16PM (#27667385)
It completely boggles my mind that anyone ever cared what the next iPhone will be like.
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by alasdair_ on Monday June 28, 2021 @04:28PM (#27667586)
>It completely boggles my mind that anyone ever cared what the next iPhone will be like.

I mean, people had freaking launch parties for Windows 95.

Now I'm actively trying to work out ways not to install windows 11.

[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by throwaway492338 on Monday June 28, 2021 @04:46PM (#27667869)
Turn off TPM in your BIOS
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by Dah00n on Monday June 28, 2021 @04:53PM (#27667951)
The cut-off is 8th gen intel or 2nd gen Ryzen. TPM or not.
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by judge2020 on Monday June 28, 2021 @05:04PM (#27668100)
It does sound like TPM is required to be enabled even for these processors: https://www.microsoft.com/en-us/windows/windows-11-specifica...
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by andrekandre on Monday June 28, 2021 @05:17PM (#27668277)
even windows 7 also had "launch parties"...

https://www.youtube.com/watch?v=1cX4t5-YpHQ

[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by RicoElectrico on Monday June 28, 2021 @04:47PM (#27667879)
Back in the old days, every non-S iPhone blew people's minds, because it made the old generation look like shit in comparison ;)

I think iPhone 4 had the greatest differential impact, on its release the IPS Retina was something unreal.

[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by rwc on Monday June 28, 2021 @05:52PM (#27668680)
Ironically enough the iPhone 4 was also the first iPhone to leak prior to launch.
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by afavour on Monday June 28, 2021 @04:33PM (#27667672)
It’s a premium device that people like to show off. Hardly rare in that regard, there are leaks of new cars, watches, etc
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by spoonjim on Monday June 28, 2021 @04:36PM (#27667714)
Steve Jobs had star power to match anyone -- Barack Obama, Bob Dylan, whatever comparison you want to make.

It was a unique condition that one person was both the greatest tech marketer and greatest tech product manager of all time.

[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by tablespoon on Monday June 28, 2021 @05:47PM (#27668631)
> It was a unique condition that one person was both the greatest tech marketer and greatest tech product manager of all time.

Also one of the greatest assholes of all time. You can't do him justice if you leave that achievement out.

[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by spoonjim on Monday June 28, 2021 @07:16PM (#27669577)
I haven't seen any evidence that he was more of an asshole than the typical person of his power (i.e., garden-variety colossal).
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by ibero on Monday June 28, 2021 @04:25PM (#27667545)
there is easily a billion dollar plus market of accessories that resolves entirely on knowing what the next iPhone will be like.
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by paulpauper on Monday June 28, 2021 @04:29PM (#27667608)
Things like the location of the ports and the size of the camera
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by zsmi on Monday June 28, 2021 @04:23PM (#27667515)
I don't think it takes too much imagination to understand why iPhone case manufactures would be interested in what the next iPhone will be like.
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by speedgoose on Monday June 28, 2021 @04:25PM (#27667541)
They usually do have the shape of the phone before the release. That's how you know that the next iPhone will have the shape of a smartphone.
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by paulpauper on Monday June 28, 2021 @04:28PM (#27667587)
yeah it's not going to be triangle shaped
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by sosborn on Monday June 28, 2021 @05:46PM (#27668619)
https://theoffice.fandom.com/wiki/Pyramid
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by paxys on Monday June 28, 2021 @04:33PM (#27667681)
The usual kinds of leaks do not help case manufacturers. You need very detailed schematics or the device itself to be able to make accessories for it. A blurry photo definitely won't do.
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by snowwrestler on Monday June 28, 2021 @04:21PM (#27667490)
People publish Apple leaks for one reason: they attract an audience. As an example, I give this post which is currently sitting at #1 on HN.
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by cmelbye on Monday June 28, 2021 @07:36PM (#27669740)
Apple's products are widely imitated. By controlling leaks, they give themselves a head start in the market before new innovations are copied.

New iPhone models are largely predictable and incremental. However, Apple is involved in a number of other markets -- some of which essentially don't exist yet.

[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by nojito on Monday June 28, 2021 @05:12PM (#27668211)
This is because they have largely been successful in stamping down leaks for a while now

The only leaks they have yet to stop is the hardware related ones.

Great example was during WWDC almost no software changes were leaked before hand.

[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by mnd999 on Monday June 28, 2021 @05:25PM (#27668371)
Stating the obvious, but their software is (mostly) made in house; the hardware is outsourced to 3rd parties. I suspect the 3rd parties are the problem.
[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by nojito on Monday June 28, 2021 @08:36PM (#27670202)
Software used to leak all the time just a few year ago.

https://9to5mac.com/2016/05/04/apple-music-ios-10-revamp/

[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by paulpauper on Monday June 28, 2021 @04:25PM (#27667543)
new iphone: bigger screen and more camera lenses

Apple doesn't need to be cool anymore. they just need to keep selling a crapload of phones every year and app store downloads, which they seem to have no problem doing. Neither Google nor Microsoft are cool yet are still hugely successful with surging share prices.

[ Parent | on HN ]
Re:Apple making some employees wear body cams in response to... by spoonjim on Monday June 28, 2021 @05:01PM (#27668061)
Yes, a major reason Apple is not cool anymore is that they are so successful. It is really very rare for the top vendor to be the cool one, because "cool" almost definitionally means something that not everyone is. Apple did it for awhile though.
[ Parent | on HN ]