There is a non-zero chance that TV timeslots are seen by people not in the targeted group. A billboard in a school zone may have a high chance of being seen by naive young moms but the canny young moms will also see it, along with dads and grandparents picking up kids, not to mention hundreds of other people who live and work in the area.
> it doesn't make sense to make a company waste money
except it does, to keep them accountable
Britain had exactly this issue a few years back with Cambridge Analytica and targeted facebook advertising (the biggest scandal was actually the extra campaign funding that was spent on it), it wasn't until the scandal was long over that the actual list of adverts was released and people found them horrifying, but the people who were against them had _never_ seem them at the actual time because it was so heavily targeted.
Targeting messages is another form of hiding them and dividing people up.
Thinking out loud: Maybe companies should be required to keep an archive of all advertising. They'd display it on their own website and adverts that were considered misleading or had any upheld complaints would be necessarily marked?
The the ads were for scummy "wonder-supplements", but displayed the URL of a newspaper that had nothing to do with the ad, I guess to try and get some legitimacy.
I couldn't write what was wrong with the ad in my report, only choose from some very broad categories, and both the reports were rejected with "ad is not in voilation of our guidelines".
I've stopped reporting lying Facebook ads.
And I doubt Google does this much better.
It's not. But what you're positing is a gross oversimplification of the situation.
Nobody says you have to advertise toys in AARP Magazine. But there are federal rules governing the advertising of certain products, such as credit cards. That's what's happening here.
A perception question: if the New York Times records every story I read on the site in the last month as a registered user, and uses that to determine what ads it shows me, is that 'tracking'?
Out of 5,877 vote, 83% thinks that is "tracking".
Which means in the modern day perception, any observation with regards to its user or anyone will be considered as "tracking". Which violate their privacy. The modern day usage of "privacy" has been twisted to mean more like anonymous.
All thanks to Apple's PR.
And it was a poll from Benedict Evans. [1], Thanks to him there is at least some sanity still on the internet.
[1] https://twitter.com/benedictevans/status/1387414650443141120
I got it because they didn’t like to use their credit cards online. I used it to buy my own PC.
I wonder if I squeaked.