What should we aim for?
If junk is more profitable, is that okay? Do we all jump on that wagon while the going is good, or do we think a minute about what is more fulfilling?
To me the largest difference between large corporate outlets and substack (and other reader-financed journalists) is that large corporate outlets will keep people employed for years that nobody wants to read and could never support themselves independently - journalists who are only important and interesting because of their access to the outlet. The outlets themselves keep those journalists around as pure vehicles for the opinions of their owners.
At least with these outlets, the owners are the readers. If the readers like trash, they'll pay for trash. If the owners like quality, they'll demand it. I don't have to worry about how the subject of the article will affect Bezos's net worth, or wonder how David Brooks, Maureen Dowd, or Thomas Friedman are still employed.
Obviously if they peddle too many interested articles they'll likely get caught, but if they do it once in a while or take payment from opposing interests, etc., who’ll know the difference?
But by the time they realize that, editors won’t exist any more.
I personally don't trust traditional news sources very much. Therefore, I'm open to trying something different. I've been a happy subscriber to a handful of Substack journalists for a few months now. It's too soon to say whether this will be a lasting improvement, but it's hard to do worse than the mainstream media.
1) Which outlets do you consider to be the "mainstream media" or "traditional media"?
And 2) why don't you trust them?
I've updated my email in my bio, hope to hear from you soon.
Have we already forgotten the NYT and WaPo pushing to get us into the Iraq War on false pretenses?
And it turns out it was all made up.
Some probably already do.
And whichever low number they are reduced to, they will start to grow again because there will be people willing to pay for their services.