The Google model dominates the proprietary world presently, and even long-term shrinkwrap / clickwrap vendors such as Microsoft are shifting in whole or part to advertising-supported software.

What I pay for Google software is indirect, but given a roughly $100 billion global spend on online advertising, allocated largely among the world's richest 1 billion people, that amounts to about $100/year for the privilege of tools which frustrate rather than delight me.

As I've described in "The Tyranny of the Minimum Viable User", odds are strong that mass-market software of any stripe, including proprietary whether paid, subscription, or advertising-supported, will fail to address power-user / elite-user interests:

https://old.reddit.com/r/dredmorbius/comments/69wk8y/the_tyr...

At a certain scale (much smaller than Google's, probably already at about 100 customers) it's impossible to please _all_ users of your software, so you try to please the majority. And whatever you change, there will always be that 'one guy' whose workflow will break.

If they are critical bugs, they might or might not be addressed.