One of the first instances early on on Twitter was that young marketing woman going to South Africa making a sarcastic anti-racism tweet before boarding only to learn after landing a brouhaha was brewing leading to her firing because the mob wanted to see it as racist.
I'm having a hard time seeing this as 'anti-racism', even if the 'punchline' hinges on the uncomfortable truth that black africans are disproportionately the victims of HIV, it is very much punching down.
Is it in very bad taste? absolutely yes. Is it something that needed to be #1 trending on twitter? no. Is it something that should noticeably alter the path of someone's life? Not in any world I would choose to live in.
I do agree with your premise, a single joke in very bad taste by a non-public entity is a non-event. I think that we all have something somewhere in our closet that could be twisted against us by cancel culture.
The scariest part is that there is no redemption. A picture or recording of you doing something reprehensible when you were 17 will be used against you years later. Cancel culture needs to recognize that people grow and change. We need to recognize that young people say and do stupid shit without understanding the full context of what they are doing, or the potential consequences.
If she been accused of murder they would have offered more sympathy. They’d have probably helped with a lawyer, etc. but here? Oh no, the mob singled you out. You’re on your own, bye now!
“Redemption” is not the same thing as “freedom from accountability due to having escaped accountability for a sufficiently long time”.
There is certainly an argument that for at least some forms of accounts one ought to have the latter as well as the former (hence statutes of limitations), but they are distinct and radically different concepts.
Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!
if you’re directing PR for internet companies and post something like this from a public profile associated with your workplace - yeah, I wouldn’t call them an “unwitting victim”, and I think they would have lost that job if they made the same joke on a talk show in the 90s.That being said, I find it crazy how easily people get fired with no recourse in general in the USA. Seems like even personal dislike from management is legal grounds for termination?
In firing her the company is complicit in casting her as racist when her sarcasm was pointed at low brow racism. But that escaped the shamers and cancellors. They were too busy frothing at the mouth.
No, in firing her the company is complicit in furthering the idea that the duty of a PR representative to their employer is to have and exercise good judgement when it regards public relations for the firm.
Companies burry all kinds of misdeeds for their staff. So it’s not at all congruent.
Yes, “actions that produced blowback that the company doesn't like” are the definition of a PR failure. When PR is your whole job, that's a big deal.
> Companies burry all kinds of misdeeds for their staff
You can't bury it when it is public and tied to both the employee and the company from the outset.
At the end of the day you can decide to argue with angry people or not. Another perk of being social media free
I found this[1] article very interesting. Basically, only 2% of American adults generate over 80% of all tweets. "Cancel Culture" really is run by a few extremists who have a louder voice than everyone else.
[1] https://www.pewresearch.org/internet/2019/04/24/sizing-up-tw...