Sometimes I think people are not aware that Apple also has an ad business.

https://searchads.apple.com/

Have you noticed that these ads appear only in the App Store and are not based on invasive tracking across apps and the Internet?

Sure, but it’s got a considerably better privacy model than Google’s ads: https://searchads.apple.com/privacy/ . For a start, you can see what information they used to target you by pressing on the “Ad” button (which is my case is nothing because I’d previously flipped a single toggle switch in settings telling Apple not to use personal data to target ads to me).

Google have a whole website dedicated to that ( what it knows about you), and there are toggles if you want that to be used for ad targeting or shared with third parties.

adssettings.google.com

It’s kind of disingenuous to compare Apple’s search ad feature for just promoting an app inside the App Store, with Google’s Adsense online advertising platform which is multi-platform with video, text, and image ads, even audio at one point in the past, on multiple device types being so ubiquitous it’s almost hard to get away from them.

Search Ads are for the App Store and are completely contextual - eg. you search "translate" and a random translate app shows above Google Translate as an Ad. They don't have ads that target the user, only the search term.

Not to mention iAds. Though apparently they shuttered that a few years ago.

What are you basing this information on (besides a pinky swear of a corporation which happily forgets their values when it comes to repairability and labor force) ?

> "knowing how each makes their money"

Probably gave it away?

> "their values when it comes to repairability and labor force"

Apple obviously doesn't have any positive values about labour force and repairability, but both of those have about 0% to do with privacy, so they aren't relevant in this case I'd think.

I get that Apple seems more trust worthy in this setting but if one trusts others depends on everything they do. It would be better if they combined forces to create a separate entity. Safe browsing currently gives both companies the ability to block websites. They could do this when they feel like it but also when ordered to.

> so they aren't relevant in this case I'd think.

It’s just the classic “Apple’s bad, therefore they are absolutely doing anything nefarious I could come up with”.

You can look into SEC 10K filings for both firms.

And those filings say that Apple is rapidly changing itself into online service firm where most services heavily rely on users data.

I am sure you've also made a keen observation that those services revenues heavily come from subscriptions, not from user data.

An online services firm that is 100% different in how it works compared to Google/Facebook's models. All of it's services are subscription based and tailored for people who bought their devices.