Seriously, the only reason Google is unaccountable is its scale. Otherwise "Google but with customer support" would be an obvious market opportunity. And the only reason losing your Google account is so impactful is that it controls everything from access to apps on your phone to your email to your calendar to being able to chat with friends. It's theoretically possible to vote with your wallet against Google, but far harder than against, say, Chick-fil-A, which means no boycott gets further than an HN comment.
No startup can compete with Google for those services because Google can artificially offer them for free, and for very high quality, because it's all funded by their advertising business. (Not to mention that a startup would have to "do things that don't scale" and offer real customer support... which also costs money.)
It's not a fair market at that point - you can't say Google is surviving because they offer the best value to customers, simply because the value is so disconnected from the service being offered. And in the other direction, potential customers like me who mostly avoid Google are still "paying" for it in that we're still seeing (and being tracked by) Google ads.
Every incentive mechanism behind the underlying assumptions of a market-based economy - that companies that provide more value are more likely to succeed in the market - is completely broken when you allow trusts like Alphabet to exist.
You can. I might be able to (there’s a lot of crap around spam filtering and SPF that I’d have to fight with).
My mother, father, sister, cousins, nieces and nephews? Not a chance in hell.
We have an admin who spends a good 40% of his workweek doing just our email servers. They are a massive PITA.
...until your upstream changes something.
Meanwhile, I'll be pushing my representative for regulatory action.