Now, this could still end up being marketing and the world may still Rapture on Oct 21. But if Hidden weren't your client before this, they should be afterwards.
He's been posting off/on to his personal FB/Flickr accounts about the stolen laptop saga for a few months now, and mentioned setting something like this up to try and get some attention after he pretty much exhausted all his other avenues. Looks like that part worked :)
Hope someone recognizes the scumbag (if he turns out the be the thief that is...)
I'm also really surprised that hiddenapp.com didn't link to this blog on their splash page. Let's say you build an app and someone use it and popularize it, would you link to it on your frontpage? Of course; that'll give you even more credibility. It probably doesn't link to it mainly because they don't want to be associated with this ad campaign.
> I reported the crime to the police
It's typically frowned upon, in a manner of speaking, to file false reports. This would be a terribly stupid campaign.
edit: I suppose he could be lying about filing. Don't know if that's a thing...
[edit: only on hacker news would it be necessary to post a link: [http://en.wikipedia.org/wiki/Epimenides_paradox]
The 'this app is awesome' comments, and the prominent FB like / Twitter plugs kind of lend credence to the theory too.
Unless, this guy had my MacBook in a viral ad campaign that is.
Edit: Here's the owner of the MacBook http://twitter.com/#!/jmk He seems real, but he does work for an agency that specialises in interactive ad campaigns.