> That is not a fruitful market.

Source?

I know a lot of people, some with children, who have enough income to drop $60 on a game every month without batting an eyelash. Busy people are often a great target market.

These people are mostly Switch players, so Stadia is a perfect upgrade for them.

No source, it just seems like basic logic to me that people who don't spend a lot of time on your product are very prone to cancelling. The linked article seems to confirm that Stadia is not doing so great.

Busy people are a great market if you have a product that can save them time. Stadia is not that.

How is stadia an upgrade to Switch?

Stadia is an upgrade to nothing, as in having Stadia is better than having no way to play games. But an upgrade to a dedicated games console?

Stadia is also an upgrade to a last-gen dedicated games console, a PS4 or an Xbox One. Just look at the recent Cyberpunk 2077 release which ran fine in Stadia, but struggled on those consoles. With the current-gen just releases, plenty of people have not yet upgraded.

Strictly console-wise Stadia is an upgrade to those last-gen consoles. But they really need to get more games on the service because that's what people are there for.

Playing hi-res, current-gen games on a smartphone is a technical upgrade to playing Switch games.

It's also more convenient to just use the screen in front of me (TV, phone, tablet, laptop) than to find my Switch and boot it up.