Unfortunately, it's inevitable, since presenting a regular file explorer looks like they're competing in the commodity file syncing / backup space, not the higher-value enterprise collaboration space. They're trying not to be a "feature" as Steve Jobs called them.

Enterprise collaboration is going to use what integrates with their email - that's going to be OneDrive or Google Drive. The commodity syncing space was where DropBox shined, and it feels weird taking a step back from that.

I don't get that. As opposed to what? Displaying an unfamiliar window what gets in the way and is confusing?

But the dropbox "app" doesn't even really do that much, it's just a clone of a native file explorer, but worse.

I'm a paying customer and I just realised that I'd not been using my Dropbox on my rebuilt laptop for >6months. I gave up with the crappy view. That's pretty bad if I only just noticed!

I'm glad I'm not the only one. And once I close that window with Cmd+Q, I have a mild panic attack that I closed the actual service that was in the middle of a sync and may have lost some data.

I switched to sync.com 3 months ago, and never looked back.

[I'm being polite :)] I've been unable to find anything to make an informed opinion on what they mean by end-to-end encryption, which is prominently mentioned on the home page etc.

[I'm not being polite. #BeingThatGuy :)] My best guess is that they're using their own definition of end-to-end encryption. i.e., SSL for transit + encryption at rest = "end-to-end encryption". Whatever.

If you forget your password, you lose your files. There is a 'forgot password' option which you can disable when signing up.

https://www.sync.com/your-privacy/

Figure out what you want from the page.