Keyboard design aside (which was fixed a year ago, and wasn't a poor production standards/cheap materials, etc. issue, it was a BS make-it-thinner-design issue), you mean the best built laptops in the industry, or the CPUs, battery, etc. with universal praise (M1)?

As far as I can see that’s bullshit.

They say what they are measuring, and people do check it.

They’d be open to straight up legal action from both customers and shareholders if they were lying.

Not just the best ever, always 3x or 300% better according to fake benchmarks that nobody can audit. It's beyond Marketing, basically propaganda.

Well that is the new / recent Apple. Steve rarely use these technical benchmarks with specific numbers and only talk about the experience or it is being faster, better.

Now it is just a more polished event Keynote which felt the same as Google event in that they were prepared by tech people for tech people.

So far, every single time, they have been shown to be accurate.

(smallprint) * tested in very specific condition X that does not reflect at all everyday usage of 99.9999% of users.

(The tech media) Apple did it again with 300% perf increase! Mad engineering!

That's just legal department finding a way to make propaganda harder to challenge. It's still propaganda in effect.

They don’t in fact make exaggerations like that, otherwise you’d be able to quote a real one.

The piece with that headline is about the only thing that has been audited and found to be false.

Search for commentary anywhere on that piece and you’ll find it has been completely debunked.