Uber discovered they’d been defrauded out of 2/3 of their ad spend

Re:Uber discovered they’d been defrauded out of 2/3 of their... by srg0 on Sunday January 03, 2021 @04:14PM (#25625303)

I wish more companies would try to find out the actual value of advertising and targeting. And it probably won't be as good as FB and GOOG would like us to believe.

BTW, there was a recent episode of Freakonomics Radio which talked about this eBay experiment

https://freakonomics.com/podcast/advertising-part-2/

[ Parent | on HN ]

Re:Uber discovered they’d been defrauded out of 2/3 of their... by vmurthy on Sunday January 03, 2021 @07:12PM (#25626581)

Something for the HN crowd that goes beyond articles: A HBR article[0] which talks about an experiment that eBay did testing if digital ads are effective and the paper that the actual study[1] produced.

[0] https://hbr.org/2013/03/did-ebay-just-prove-that-paid

[1] http://conference.nber.org/confer/2013/EoDs13/Tadelis.pdf

[ Parent | on HN ]

Re:Uber discovered they’d been defrauded out of 2/3 of their... by vgeek on Sunday January 03, 2021 @09:48PM (#25627475)

https://corgilytics.com/content/do-online-video-ads-impact-l...

This is a look at what a $200k Youtube ad buy will generate for a fictitious brand with 0 prior marketing efforts. Display advertising is so hard (if not impossible for many verticals) to get right.

[ Parent | on HN ]

Re:Uber discovered they’d been defrauded out of 2/3 of their... by tehlike on Sunday January 03, 2021 @05:34PM (#25625867)

You can use third party measurement providers to validate the roi.

[ Parent | on HN ]

Re:Uber discovered they’d been defrauded out of 2/3 of their... by jedberg on Sunday January 03, 2021 @06:35PM (#25626344)

They go into that in the podcast. ebay had one third party prove that the other third party was just making things up to validate the ROI.

[ Parent | on HN ]

Re:Uber discovered they’d been defrauded out of 2/3 of their... by acfou on Sunday January 03, 2021 @04:29PM (#25625421)

this is a really good episode, worth a listen

[ Parent | on HN ]

Re:Uber discovered they’d been defrauded out of 2/3 of their... by nceqs3 on Sunday January 03, 2021 @05:46PM (#25625960)

^agreed

[ Parent | on HN ]