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Re:Uber discovered they’d been defrauded out of 2/3 of their... by vgeek on Sunday January 03, 2021 @09:48PM (#25627475)
https://corgilytics.com/content/do-online-video-ads-impact-l...

This is a look at what a $200k Youtube ad buy will generate for a fictitious brand with 0 prior marketing efforts. Display advertising is so hard (if not impossible for many verticals) to get right.

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