News for hackers. Stuff that matters.

A comment on Uber discovered they’d been defrauded out of 2/3 of their ad spend. Parent comment

Re:Uber discovered they’d been defrauded out of 2/3 of their... by tehlike on Sunday January 03, 2021 @05:34PM (#25625867)
You can use third party measurement providers to validate the roi.
[ Parent | on HN ]
Re:Uber discovered they’d been defrauded out of 2/3 of their... by jedberg on Sunday January 03, 2021 @06:35PM (#25626344)
They go into that in the podcast. ebay had one third party prove that the other third party was just making things up to validate the ROI.
[ Parent | on HN ]