News for hackers. Stuff that matters.

A comment on Uber discovered they’d been defrauded out of 2/3 of their ad spend. Parent comment

Re:Uber discovered they’d been defrauded out of 2/3 of their... by vmurthy on Sunday January 03, 2021 @07:12PM (#25626581)
Something for the HN crowd that goes beyond articles: A HBR article[0] which talks about an experiment that eBay did testing if digital ads are effective and the paper that the actual study[1] produced.

[0] https://hbr.org/2013/03/did-ebay-just-prove-that-paid

[1] http://conference.nber.org/confer/2013/EoDs13/Tadelis.pdf

[ Parent | on HN ]

There are no comments on this comment yet.