To me, car electronics should be like a Kindle is for reading. There is a period after you launch the Kindle but before you start reading where you interact with it like a smartphone or tablet. But then once you get started, the notion that you're interacting with a digital device just disappears.
I want my car experience just like that - set up Spotify, Google Maps etc. before I go, then hands off any touchscreen until I stop. And I only use the audio driving instructions from Maps.
Come to think of it, the same applies to running - set up music, tracking app etc. on your front porch, don't touch the screen again until you're finished, that's a sign of a good run.
Culture is hard, but the core of your business. To not embrace the culture your org needs to outcompete competitors is to embrace failure.
With tesla the over all build quality for price range isn't great (they are getting better), but the software integration and UX is really good.
Apple is really good at both those things, if it translates to cars that could be compelling.
It's about as hacky an afterthought as you can possibly get, though? It's a giant tablet on a stand. Effective, yes, but also definitely a hacky afterthought, too. There's no attempt of any kind to integrate it into the lines or flow of the rest of the vehicle. And they still can't be bothered to put some basic physical switchgear in the thing. There's nothing tactile about it, nothing that feels premium or well-designed.
Anyways, Tesla computer interface is so much nicer to work with than the system on my 2014 Honda Odyssey: the software there has all sorts of arbitrary limitations that makes things like “playing” music irritating. Plus, traditional car manufacturers do crazy things like treating the “navigation package” as a premium feature or whatever. Not to mention that the Tesla gets OTA updates regularly while I’m mostly stuck with whatever bugs or limitations my Honda had when it was built (unless I take it to a dealership and ask for the firmware to be updated.)