That’s not my point: my point is that I mostly don’t have to interact with the screen while driving because they made good decisions about what controls to put on the steering column.

This is still very basic car UI desing. Other car manufacturers will catch up with Tesla.

You can imagine why, for many, this is hard to believe. People have said for years legacy automakers will “catch up” to Tesla, while they continue to ramp at Plaid speed.

Culture is hard, but the core of your business. To not embrace the culture your org needs to outcompete competitors is to embrace failure.

Yeah, I think the issue is that most traditional manufacturers have leaned hard into integrating components made by a variety of manufacturers. Tesla (and Apple) differ because they are mostly into vertical integration: so, they can design all the parts for the “system as a whole” rather than having to work around the limitations of particular off-the-shelf solutions.