I think every Apple derivative product built since the iPhone is proof they don’t need to reinvent the initial market conditions of the iphone to yield high ROI. Half of Apples success is just understanding their own customer base and building a car for them. If you are in this group you already know it (i am). You could say at least 10% of existing US car owners would already own one if it existed. Apple just needs to show up and build a car for them and its sold. Same is true for headphones. For TVs. Etc. it is all coming.

I’ll just say that the main benefit of a Tesla, besides driving and handling really nicely is that the electronics are actually good: it’s entertainment system isn’t a hacky afterthought; also, just plugging into the supercharger and walking away makes the whole “messing with payment methods” paradigm of gas stations seem obsolete.

On the flipside, my 2012 "dumb" car with the good third-party bluetooth adapter I got last year is the end-all, be-all of car electronics for me. It can only go downhill from there.

To me, car electronics should be like a Kindle is for reading. There is a period after you launch the Kindle but before you start reading where you interact with it like a smartphone or tablet. But then once you get started, the notion that you're interacting with a digital device just disappears.

I want my car experience just like that - set up Spotify, Google Maps etc. before I go, then hands off any touchscreen until I stop. And I only use the audio driving instructions from Maps.

Come to think of it, the same applies to running - set up music, tracking app etc. on your front porch, don't touch the screen again until you're finished, that's a sign of a good run.

Yeah, that’s sort of what I like about the Tesla: the interactions I care about are almost all accessed through the controls on the steering wheel (volume up/down, next/previous track, play/pause, cruise control adjustments) or through sticks. The screen mostly is for setting up music when you first get into the car, navigation, car status info (speed, fsd visualization, speed limit, energy consumption). Also, when charging, it’s nice to have a big screen for Netflix.

Cruise control and playback control on steering wheel are not exclusive to and predate Tesla.

That’s not my point: my point is that I mostly don’t have to interact with the screen while driving because they made good decisions about what controls to put on the steering column.

This is still very basic car UI desing. Other car manufacturers will catch up with Tesla.

You can imagine why, for many, this is hard to believe. People have said for years legacy automakers will “catch up” to Tesla, while they continue to ramp at Plaid speed.

Culture is hard, but the core of your business. To not embrace the culture your org needs to outcompete competitors is to embrace failure.

Yeah, I think the issue is that most traditional manufacturers have leaned hard into integrating components made by a variety of manufacturers. Tesla (and Apple) differ because they are mostly into vertical integration: so, they can design all the parts for the “system as a whole” rather than having to work around the limitations of particular off-the-shelf solutions.

I will say, telling my car “my ass is cold “ is a pretty fun interface.

Isn't this sort of an argument in favor of an apple car?

With tesla the over all build quality for price range isn't great (they are getting better), but the software integration and UX is really good.

Apple is really good at both those things, if it translates to cars that could be compelling.

Yes, I believe this. I was on the fence about a Tesla for years. Something just didn't sit right with the experience inside one. I don't feel that with a BMW, so I got a 3 year lease, specifically timed for when I think the Apple car will drop.

> it’s entertainment system isn’t a hacky afterthought

It's about as hacky an afterthought as you can possibly get, though? It's a giant tablet on a stand. Effective, yes, but also definitely a hacky afterthought, too. There's no attempt of any kind to integrate it into the lines or flow of the rest of the vehicle. And they still can't be bothered to put some basic physical switchgear in the thing. There's nothing tactile about it, nothing that feels premium or well-designed.

I don’t know, the physical switches on the steering wheel do about 90% of what I need while driving.

Anyways, Tesla computer interface is so much nicer to work with than the system on my 2014 Honda Odyssey: the software there has all sorts of arbitrary limitations that makes things like “playing” music irritating. Plus, traditional car manufacturers do crazy things like treating the “navigation package” as a premium feature or whatever. Not to mention that the Tesla gets OTA updates regularly while I’m mostly stuck with whatever bugs or limitations my Honda had when it was built (unless I take it to a dealership and ask for the firmware to be updated.)

When I bought the car, I was pretty much a skeptic in multiple dimensions and intended to return it in the seven day window if I didn’t like it. It ended up being like my initial reaction to the iPhone only having a touchscreen: the car, to me at least, just feels right.

Except they were better at making a phone, and then controlling costs in making advanced phones. Nokia could NOT compete. Even Microsoft gave up (despite billions). Even now, with years of competition, their margins are FAR higher than others making smartphones. Eye wateringly higher.

Nokia self-destructed more than failed, as much as Palm, Sony, and Psion did.

You've completely missed it. Apple was manifestly incredibly great at the "nuts and bolts of making a phone". That's the entire lesson of the last 13 years and the most successful single product in world history.

You're looking back at this with rose colored glasses. Early iPhones had plenty of issues. Remember "you're holding it wrong"? It took them a few generations to get the nuts and bolts of making a phone right.

Yes, I remember that "you're holding it wrong was" a) actually several years into the product, not at the beginning, and b) was hilariously overblown and not a real issue for about 99% of users, including all users who had a case on their phone and almost all users who didn't, and c) a reliable identifier of cranks that don't really know much about the iPhone.

This is starting to get off topic, but the "holding it wrong" issue It was definitely not overblown; if anything it was understated by the media still infatuated with Apple's latest shiny new thing.

The issue affected nearly every iPhone owner I knew at the time, including a number of individuals who worked for Apple, and almost all of these people got their phones replaced by Apple under warranty as a result.

That antenna was a misstep, sure. And they had others. But for the most part over that period, they were defining the product category, and competitors were reacting to it.

The iPhone did not even have 3G on launch. 3G was a pretty basic feature for an expensive smartphone by that time already.