Re:Facebook: Free as in Bullshit
by camillomiller on Saturday December 19, 2020 @12:29PM
(#25479134)
Apple confirmed there is absolutely no intention of dropping it. It's coming in spring. I think Apple got already way too lenient in deciding to give developers almost a year-long grace period since the announcement at WWDC 2020.
Re:Facebook: Free as in Bullshit
by definitelyhuman on Saturday December 19, 2020 @12:39PM
(#25479236)
They’re pretty determined, with March being the best rumored rollout so far. Delays are around SKAdNetwork, as the change destroys traditional attribution and alters how ads are run. They gave networks and publishers more time to adapt, but there won’t be any more delays
Antitrust risk could be a factor, as the preferred treatment of ASA seems dubious - but the change seems to be coming regardless
Since the US government is not doing much on that front, we're now looking to Apple to save us...
Of course, the other half of people are running Android and I don't see Google getting on that bandwagon.
This is what worries me the most about this. I'm seeing full front-page ads around the "Facebook stands for small businesses" mantra in India - a country where Apple is by and large insignificant in the smartphone space. I can only assume they're confident about this PR blitz, and I hope Apple doesn't drop the IDFA changes due to this.