> It's not a massive change, but it's changing and ads are at the lowest percentage of overall revenue they've ever been.

"More diversified than it's ever been" can be factually true here, but for the purposes of this discussion was highly inaccurate.

OP was directly responding to:

> They've mostly given up on the idea of a clever person finding a new money-hose. They just focus on the one they have now.

The financial numbers suggest they have not given up and have succeeded incrementally towards other sources since. How else do you correct the above statement?

Agree. Cloud, health, self-driving cars, devices.. all these have the potentials to become the next big thing.

Growing from $1B to $10B is really difficult, unless you have virtually no competition.