Or some people don't have the money to spend on it at all. This is the fundamental issue with using "willingness to pay" as proxy for "utility consumer gains."
But this still doesn't address tail risk like war or disasters. Importing 100% of the nation's food might make sense from a market POV but is a significant risk from a strategic POV. Markets do not seem to handle low probability events very well.
There are many better ways of accomplishing the geopolitical goal of maintaining enough food supply and production capacity to keep people going in a crisis.
US is a net exporter of food products.
Do you know who lacks food? China!
Milk consumption dropped and we need to drop financial incentives for it.
The program was developed in response to shortages of milk during wartime.
1. Maintaining the political support of farmers
2. Maintaining surplus food production capacity in case of some contingency (e.g. war).
The same is true for many developed countries. The US government actually produced “government cheese” with surplus milk to help support dairy farmers, providing the cheese to schools and welfare recipients. The EU has also experienced subsidy-related supply surpluses, including a “butter mountain” and a “wine lake”.
There's one issue with supporting individual products - government cannot change these rules with the consumption patterns of individuals.
As such - it's not the subsidies that are the primary issue, it's the fact that the government decided that milk gets the subsidies... but almond milk gets the full market price.(As in - vegans are actually financing carnivorous american lifestyle more, than the other way around)
Via the subsidy the U.S. is forcing everyone to spend a small portion of their income on milk production.