"Simple" isn't a Jira alternative; not being "simple" is Jira's entire raison d'etre.

If you want "simple" there are already a thousand and one options available, but alternatives to Jira are extremely rare. This is how Atlassian captured the market.

So in my opinion you should really change your marketing, as it is it really gives off a false advertising vibe.

Jira is a project management tool? I think that one of the only things we don't use it for.

It's a great operating system, lacking only a decent project management tool.

That's surprising to hear. What do you use for this purpose then?

CRM, service desk, CMDB, trouble ticket, tickets in general, we just don’t use it to manage project. We have tried things like the Kanban board, but it’s not all that good. Our PM find it easier to keep the tasks in Jira, but do the planning i MS Project

Jira is a communication and documentation platform. You can bolt on some agile project management stuff (Kanban boards and whatnot), but that stuff always seems like a fifth wheel for Jira.

That doesn't answer the question. And, just for the record, "Kanban boards and whatnot" is exactly how we use Jira.