At least with CSS a key needed to be found by means separate from actually watching the DVD and wasn't shipped with the user in the same package as the video itself.
Because your browser also runs the javascript that displays the ads (unless you've also blocked them, which I think could also be considered a "circumvention measure", IANAL).
That would work in a livestream very well, but not in a video. Imagine everyone getting adverts in the voice of live streamer in the different times of the livestream, and live chat getting time-dilated to compensate, without the streamer itself noticing.
Also, I asked what is being circumvented, not what the tool does.
I definitely don't defend this and I know that this whole copyright and DRM thing is fundamentally flawed by design, but it unfortunately works this way legally.
Knowingly and intentionally obtaining unlicensed content is a violation. Unauthorized redistribution is a violation. Saving and copying things isn't (AFAIK) a violation.
Format shifting is explicitly illegal in the UK for example, and timeshifting is restricted to works obtained from a broadcast source by the person performing the copy, and not to an on-demand one, in many territories.
Edit: I'm also curious why the riaa would have standing at all? Even assuming there is some protection being circumvented, it's not the riaa's control that is being circumvented.