Can we also add the fact that Cloudfare already has its 1.1.1.1 service, which is what I assumed this post was going to be about? They're competing with themselves here!

I think it was on a Google One post on HN recently that a commenter said "A product name of 'One' means the product manager was just tired (or lazy) and didn't want to have endless meetings about the name so they just called it One, and called it a day."

It was Amazon. You're right about what the commenter said.

Yeah, for sure. The 'One' craze started years ago, and for some reason keeps popping up. I roll my eyes everytime I see it now. It's lazy, and tells consumers absolutely nothing about the product.

I remember the 'One' craze a Microsoft started from an internal movement called "One Microsoft". Microsoft traditionally had lots of different divisions/products competing with each other, and those products did not look like from same company. One Microsoft was about bridging those gaps (between company as well as between products). It resulted in OneDrive, XboxOne, OneNote etc..

Microsoft started it after they got sued and renamed skydrive to onedrive.

Then sinofsky started chanting "one windows."

Then xbox one happened. The rest followed suit

Sounds to me like SV lawyers are pushing this to their lawyer friends to make sure nobody can claim they own the "one" term :)

- Sony Xperia 1

- Ubuntu One

Have we even reached peak One yet? I had thought so a few years ago but it seems to be constantly getting worse.

Not till Apple vertically and horizontally integrates into every possible company and renames itself One. Then you can buy subscription to One One. One subscription, for all you'll ever need...

Subscription One is one subscription for all the Ones you’ll ever need.

"One is more than any one will ever need" Bill Gates, 2020 (/sarcasm)

Don't forget Oneplus

I'm actually surprised no one one-upped them with twoplus yet. Maybe one day.

Even Xperia 1 II exists.

I feel that's generally how it goes at Cloudflare. They build amazing products and give them terrible names.

Name Ideas:

Cloudflare Zero

Cloudflare Connect

Cloudflare Trust

Cloudflare Assist

You can have those for free, just maybe consider opening a fullstack role in SF :)

I don't know, I think WARP is pretty awesome.

Confusingly, Cloudflare Argo Tunnel was at some point named Warp, too. I believe some of the documentation (code?) continues to use Warp for Argo.

Forgot KRS One!

One as a name addon originates in NY graffiti scene of the 70s, adding a written "One" is still popular among graffiti writers or true-school rappers.

Cloudflare Two would have implied that it's better than all of the above. I also heard that customers are mistrustful of version 1 of any product, therefore versioning should start at 2.

These go to 11![0]

[0] https://www.youtube.com/watch?v=KOO5S4vxi0o&feature=youtu.be

Cloudflare Infinity?

It's zero trust so they could have called it Cloudflare Zero.

I am so glad I'm not the only one who noticed this. Don't forget Virgin Hyperloop One too.

There's something about "One" that signals a complete lack of creativity.

It's the generic marketing vacuity in vogue this year. Predecessors:

  Smart
  Power
  Turbo
  Next
  Dyna
  Electric

Sure I'm forgetting some ...

Must resurrect deluxe.

I’m sure, these people[0] don’t mind:

[0] http://www.nic.one/

I assume “One” can’t be trademarked - I wonder how that plays into the calculus.

New Relic One!

oh this wouldn't be an HN post without someone complaining about the name.

+New Relic One