Re:“35-50% of clicks on Reddit Ads are fraudulent”
by shiftpgdn on Friday October 09, 2020 @02:03PM
(#24732615)
Small publishing sites are all but dead. The internet used to be a lovely village where everyone was on about the same playing field and now it's a handful of skyscrapers surrounded by slums.
[ Parent
| on HN ]
Re:“35-50% of clicks on Reddit Ads are fraudulent”
by dec0dedab0de on Friday October 09, 2020 @03:47PM
(#24733697)
sure, but its only been that way for a little over a decade, it could change back just as quicky.
Re:“35-50% of clicks on Reddit Ads are fraudulent”
by dylan604 on Friday October 09, 2020 @03:09PM
(#24733317)
i would actually consider those towering skyscrapers to be the slums, and the smaller sites to be potential hidden gems.
Re:“35-50% of clicks on Reddit Ads are fraudulent”
by dragontamer on Friday October 09, 2020 @03:16PM
(#24733381)
That's a lovely theory, but the money is in Youtube and its pretty obvious.
Nearly all the major tech reporting sites have died: TechReport, Hardware Canucks, Linux Journal, etc. etc. When you look at who can actually sustain a modern tech reporting site, its the Youtubers: Linus Tech Tips, Gamers Nexus, etc. etc.
Even then: when the tech reporting sites were around, they were mostly on Google Adsense. The others are on Facebook Ads.
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The sites that are making it possible for small-style discussion to thrive again are new "networks" like Patreon. A lesser evil for sure, but a "Skyscraper" nonetheless.
Re:“35-50% of clicks on Reddit Ads are fraudulent”
by earthboundkid on Friday October 09, 2020 @10:31PM
(#24736306)
Why advertise on TechReport when you can just profile users and show them tech ads wherever they go? Tracking is poison for niche publishers.