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A comment on “35-50% of clicks on Reddit Ads are fraudulent”. Parent comment

Re:“35-50% of clicks on Reddit Ads are fraudulent” by dragontamer on Friday October 09, 2020 @03:16PM (#24733381)
That's a lovely theory, but the money is in Youtube and its pretty obvious.

Nearly all the major tech reporting sites have died: TechReport, Hardware Canucks, Linux Journal, etc. etc. When you look at who can actually sustain a modern tech reporting site, its the Youtubers: Linus Tech Tips, Gamers Nexus, etc. etc.

Even then: when the tech reporting sites were around, they were mostly on Google Adsense. The others are on Facebook Ads.

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The sites that are making it possible for small-style discussion to thrive again are new "networks" like Patreon. A lesser evil for sure, but a "Skyscraper" nonetheless.

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Re:“35-50% of clicks on Reddit Ads are fraudulent” by earthboundkid on Friday October 09, 2020 @10:31PM (#24736306)
Why advertise on TechReport when you can just profile users and show them tech ads wherever they go? Tracking is poison for niche publishers.
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