Desktop software, for a long time, did not have the notion of specialized app stores or enforcing signed programs. Yes, Windows has loads of security issues. But surely this can be a problem that can be solved over time?
They should go ahead and do that, then make an OS and mobile devices built around their store, so I have an option other than iOS devices when I want someone in my life who's not a tech nerd to have a reasonably safe and usable computing experience that's still very robust and doesn't require any work on my part. That would be competition and improved consumer choice.
I want more options that deliver the experience Apple does (or better! Please!) rather than fewer. That's the choice I want. I've got tons of only-nerds-can-use-them-safely computing options. I don't need more of those.
Apple cares about their hardware customers and fosters a well-earned trust. The AppStore rules are a huge part of the foundation of that trust.
What's Microsoft's parallel motivation in your analogy?
I think people need to stop looking at their own immediate interests and start considering long term aspects of things. You can't just throw out technology now without understanding how it empowers bad actors, because it amplifies them too.