> Perhaps if running unsigned apps became more widespread, businesses will spring up in the space to offer secure, curated apps as third-party app stores.

They should go ahead and do that, then make an OS and mobile devices built around their store, so I have an option other than iOS devices when I want someone in my life who's not a tech nerd to have a reasonably safe and usable computing experience that's still very robust and doesn't require any work on my part. That would be competition and improved consumer choice.

I want more options that deliver the experience Apple does (or better! Please!) rather than fewer. That's the choice I want. I've got tons of only-nerds-can-use-them-safely computing options. I don't need more of those.