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Re:Microsoft is reportedly in talks to buy TikTok's US opera... by mensetmanusman on Friday July 31, 2020 @02:23PM (#24011870)
Hopefully it will be rebranded MikMok or ZuneZok.

This seems like a dumb move, why would MS want to get tied up in the horrors of social media when they have such a profitable empire.

They couldn’t possibly tie in MicMok to Office 365 and have anything good come from it.

Re:Microsoft is reportedly in talks to buy TikTok's US opera... by hyperdimension on Friday July 31, 2020 @02:26PM (#24011912)
"Microsoft (R) Passport Live TikTok.NET 2020 Datacenter Edition, part of the Windows Live Social Dynamics suite"
Re:Microsoft is reportedly in talks to buy TikTok's US opera... by encom on Friday July 31, 2020 @02:49PM (#24012293)
This reminds me of this old classic.

Microsoft Re-Designs the iPod Packaging https://www.youtube.com/watch?v=EUXnJraKM3k

Re:Microsoft is reportedly in talks to buy TikTok's US opera... by vidanay on Friday July 31, 2020 @02:37PM (#24012103)
Now with Containers!
Re:Microsoft is reportedly in talks to buy TikTok's US opera... by ourmandave on Friday July 31, 2020 @02:28PM (#24011944)
Assume they'll be a Visual Studio 2019 TikTok Xamarin project template.
Re:Microsoft is reportedly in talks to buy TikTok's US opera... by urda on Friday July 31, 2020 @11:10PM (#24017049)
Whatever it takes to bring back Microsoft Bob.
Re:Microsoft is reportedly in talks to buy TikTok's US opera... by noarchy on Friday July 31, 2020 @03:00PM (#24012478)
>This seems like a dumb move, why would MS want to get tied up in the horrors of social media when they have such a profitable empire.

They bought LinkedIn, which increasingly resembles a niche social media for professionals, all the way down to a news feed that is increasingly filled with motivational junk

Then there's Github, which used to advertise itself as "social coding".

Microsoft has done plenty already to get their foot in the door of social media.

Re:Microsoft is reportedly in talks to buy TikTok's US opera... by basch on Friday July 31, 2020 @04:34PM (#24013651)
would Minecraft almost fit into that as well? At least from the sense of buying an existing community.
Re:Microsoft is reportedly in talks to buy TikTok's US opera... by marinman on Friday July 31, 2020 @05:57PM (#24014667)
If you squint, you can see the Minecraft fit: along with the Xbox side, it's quasi "coding" or "developing" for kids. Basically, you hook the kids who are interested in developing super, duper early.
Re:Microsoft is reportedly in talks to buy TikTok's US opera... by noarchy on Friday July 31, 2020 @05:06PM (#24014096)
Maybe, though to be fair Microsoft is far from being a newcomer to the gaming scene. Even before the Xbox, they were putting their name on games.
Re:Microsoft is reportedly in talks to buy TikTok's US opera... by sg47 on Friday July 31, 2020 @02:38PM (#24012124)
If they can have TikTok run on Azure, it'll improve Azure by leaps and bounds similar to Netflix running on AWS. I think it's a brilliant move to buy TikTok. I don't see what else they could potentially buy right now.
Re:Microsoft is reportedly in talks to buy TikTok's US opera... by da_chicken on Friday July 31, 2020 @02:34PM (#24012049)
> This seems like a dumb move, why would MS want to get tied up in the horrors of social media when they have such a profitable empire.

Because it's a business operating after Wall Street decided that perpetual growth was not only a realistic expectation for stocks, but a mandatory one as well.

Re:Microsoft is reportedly in talks to buy TikTok's US opera... by Infinitesimus on Friday July 31, 2020 @02:38PM (#24012112)
> This seems like a dumb move, why would MS want to get tied up in the horrors of social media when they have such a profitable empire.

First idea: Facebook's earnings over the past few years.

If this is true, it makes sense not from what MS is today but what they want to become.

Remember the I'm a Mac I'm a PC ads? MS was branded as uncool, boring and not creative and that mindset probably influenced a lot of Apple's adoption in the mobile space.

Microsoft wants to go where the money is and get the mindshare of younger generations who will have money to spend a few years down the line.

Re:Microsoft is reportedly in talks to buy TikTok's US opera... by Belphemur on Friday July 31, 2020 @02:33PM (#24012024)
I agree it doesn't make any sense ...

They just sold their Mixer platform to Facebook.

If they can't manage correctly a game streaming platform, I don't see them be able to take on a video social network one.

Re:Microsoft is reportedly in talks to buy TikTok's US opera... by xnx on Friday July 31, 2020 @04:54PM (#24013934)
BingBong
Re:Microsoft is reportedly in talks to buy TikTok's US opera... by balladeer on Friday July 31, 2020 @09:45PM (#24016582)
To phase out TikTok usernames/handles and force users to move to Live/Outlook emails e.g [email protected]. Then sit back and gleefully marvel at their own accomplishment.
Re:Microsoft is reportedly in talks to buy TikTok's US opera... by smetj on Friday July 31, 2020 @02:35PM (#24012065)
> Hopefully it will be rebranded MikMok or ZuneZok

Made my day ... thank you

Re:Microsoft is reportedly in talks to buy TikTok's US opera... by TrainedMonkey on Friday July 31, 2020 @02:34PM (#24012047)
Because they have cash to burn and having a major social media platform is trendy. /s
Re:Microsoft is reportedly in talks to buy TikTok's US opera... by pacamara619 on Friday July 31, 2020 @02:43PM (#24012205)
Data, Data, Data and Data
Re:Microsoft is reportedly in talks to buy TikTok's US opera... by baconandeggs on Friday July 31, 2020 @09:07PM (#24016317)
It'll be WinWok.