Not only that, but often times Costco's Kirkland branded item is made by the same supplier as the adjacent name brand.

> often times Costco's Kirkland branded item is made by the same supplier as the adjacent name brand.

That's true for basically all store brands including Amazon Basics.

Amazon basic is never quality just cheap and not complete crap that will break immediately, especially not within the return window. It's only viable because there are currently so many counterfeit goods and downright awful products on Amazon in any category where the item is less than 100 bucks and especially under fifty. If I buy an Amazon basic usb cord I know it will transfer at the rate it says, unlike dozens of other cords on their site, but I still expect it to fray or break in some other way I wouldn't expect from paying a couple dollars more for anker.

Kirkland usually is not a top of a brand category, except when they are putting out marketing to let you know how good their vodka is, but they are never competing at the bottom either.

Why would you think AmazonBasics are not the same thing?

The construction company my dad worked for was hired to redo the concrete flooring in the factory sockets were made. He told me how the sockets would come down the conveyor belt and then get pushed down different paths. At the end of the different paths, the sockets were stamped with Husky, Craftsman, etc. Different company names, same socket.

I hate doing this, but just want to point out the humor of people downvoting the comment without a SINGLE example to counter my point. Either you've never shopped at Costco or you're just pissed that Amazon is 100% NOT equivalent to Costco despite the really poor analogy.

And how could they be? Costco makes their money off membership fees - Amazon is attempting to make their money on driving their competitors out of business through what can only be described as monopolistic practices. Costco isn't an open bazaar that tracks goods sold and enters markets where they see "vendors" being successful. They sell a small number of items at a fair price - and don't intentionally screw their suppliers.

Because the point they are making is irrelevant. It doesn't matter to the discussion whether or not Kirkland brand items have other name brands next to them

It absolutely does, the claim was that Kirkland does what Amazon does and it's patently false. Kirkland doesn't stock name brand items, figure out what customers are buying the most of, then build a competitor while giving priority to their own brand which was the accusation.