That's a good point. I've noticed larger enterprises doing this with their pr's, which has always struck me as bit silly when it is a house hold name (Oracle, Canonical, VMWare etc) but ofc not everyone would know them. But for smaller vendors this becomes even more important.

Yes indeed its pretty universal for PLCs to do it.

Some examples to demonstrate

[1] ...LexisNexis® CounselLink®, a leading cloud-based enterprise legal management solution for corporate law departments, today announced the release...

[2] ...RecVue, Inc., the fastest growing next generation order-to-cash automation platform, today announced...

etc

[1] https://www.prnewswire.com/news-releases/lexisnexis-counsell... [2] https://www.prnewswire.com/news-releases/recvue-achieves-soc...

Household names for a very specific set of households :)

This is one thing I always loved about The Economist - it didn't matter how obvious an entity might seem, they would always qualify what it is when mentioned in an article, never presuming upon their readers' knowledge, eg. "...Google, an internet search engine, ..."

- ed: typo

You have to consider than in 100 years, people may not really widely know what Google was.

But the only people reading 100-year-old articles will be historians who can/should track down those references.

oops, excellent point. I've added "For those discovering us for the first time: Element is the flagship secure collaboration app for the decentralised Matrix communication network." as the 2nd main para.

On mobile (galaxy S5, Firefox), the first and last letters of the text in the header image at https://element.io/blog/welcome-to-element/ are cut off, so I just see "wm your conversation".

Yes, please. The first couple paragraphs of this PR I thought I was reading about Riot Games renaming themselves.

Also on a company home/about page.