This type of approach lets a technical person work with the marketing team so that the site can be both easy to update and optimized for business needs.
You’re right that good software/service does not automatically mean profit, but you’re missing the understanding that if you serve a hungry demographic, you only need a MVP to bring in revenue.
1. git service providers 2. SSGs 3. CMSs 4. Static site hosting providers
If one is targeting end users who just want to write, it's quite hard to beat WordPress since the experience is completely streamlined.
I just don’t see it. Ghost already tried and gave up. There’s tons of Wordpress competitors out there. I could be wrong but where’s the data?
Part of the problem is the drain of the plugins they load up, but invariably Wordpress would be far less useful to them without those plugins, so they just end up wrestling with it all the time wishing there was an alternative.
There are dozens of amazing open source projects posted on HN every week, and on average, the ones out of these that are outstanding and could be turned into a business model are countless every month.
So I don't understand what makes this project stand out so much that it's like leaving money on the table. (this is the first time I'm seeing a comment where the money is apparently on the table because the project is so good).
Good software product/service is a tiny aspect of doing business and turning a profit. The money doesn't appear magically on the table!