Re:The fall of Quibi: how did a starry $1.75B Netflix rival ...
by sukilot on Monday June 29, 2020 @01:36PM
(#23679935)
YouTube short form already grew up into something like Quibi. You could make a more compelling offering than Quibi simply by curating existing content. That's why no one cares about Quibi -- they already have YouTube.
Re:The fall of Quibi: how did a starry $1.75B Netflix rival ...
by majormajor on Monday June 29, 2020 @01:56PM
(#23680207)
You couldn't get away with charging a subscription fee there, and I don't think you're significantly eating into the 20+min streaming market.
You could possibly pull off more premium ad rates, though... but you could really only do this from inside Google.
Re:The fall of Quibi: how did a starry $1.75B Netflix rival ...
by chillfox on Tuesday June 30, 2020 @12:00AM
(#23686402)
Charging a subscription for curated YouTube content is literally the business that Nebula [1] and Floatplane [2] is in. It's just not a $1.75B business or anything close to it.
[1] https://watchnebula.com/ [2] https://www.floatplane.com/
Re:The fall of Quibi: how did a starry $1.75B Netflix rival ...
by lobf on Monday June 29, 2020 @03:27PM
(#23681496)
I used to work at Maker Studios, and the expectation by a lot of the bosses was that their YouTube videos would replace the traditional Hollywood production model.
They were wrong. People want high quality, professional content.
So trying to do it first isn't necessarily insane - try to beat the organic disruption there, so they can capture the result.
I'm just not convinced the market for "short [currently free] shit to watch while killing time on my phone" is ever really going to grow into a TV-and-movie-killing Netflix/Hollywood replacement, as compared to a smaller more casual market with smaller returns.