Everyone knows Apple, I have never heard about HEY.

The article doesn't really say anything, so I can see how it being at the top would be suspicious.

The article deservedly bashes Google in a way that many here agree with, and praises a number of services that many here at least somewhat agree with.

Validating people's spleen is generally a good way to get to the top of the fp.

There's no urgency in switching to DDG or Safari or anything Apple. There definitely IS urgency to sign up for Hey if you want an email address as simple as "[email protected]", instead of "[email protected]"

I have a really minimal/desirable gmail address and it's been only annoying. I constantly get emails from people by accident. I made my Hey address longer to avoid this.

First world email problems.