If you're going to stare at your editor much of every workday, does the price really matter that much? Even if it only makes you a bit happier than alternatives do, the price difference per hour used will be tiny.

I'd wager most software developers can shell out $35 on a whim.

Right, we figured if it can save you just a few hours of configuration, it's paid for itself.

Yeah $35 is nothing really. If I end up using it I'd gladly pay that to support them, even if I don't use it commercially.

Look at what something like Visual Studio or IntelliJ cost for a commercial license :D This is nothing.