Scooters are a fad that was never needed. Bikes or mopeds like Revel are 10 times more useful. I don't think scooters replace anything of note, since you can pretty much walk the same distance. They're only fun for tourists and left in the sidewalk for everyone else to stumble over.
The reason they're treated like trash, by both the company that put them there and by pedestrians, is because that is what they are.
I think the rental bikes which have a fixed docking station are a better design.
I think I'm the intended use case because I live about 2 miles (3.2km) from an entertainment district. I can walk it, and I have done so, but it takes quite a while, around 45 minutes. On a scooter it takes like 10.
Because of parking costs, scooter is cheaper than driving. It might even be faster. I own a bike, so I could ride that, but I don't like parking it in a busy downtown area.
There's also a bus I can take, and sometimes I take bus one direction and scooter the other if the bus schedule doesn't work for me.
I admit many people park scooters in a very inconsiderate way, but I always park carefully out of the way, so I don't feel bad about that personally.
I’m 100% for walking places but it’s important to have options once you start getting out that far.
Now Santa Monica does have a great bike share infrastructure that I also used quite a bit, but nothing is more frustrating that getting on a well used bike and having the brakes hardly work or the crank constantly slipping as you push the pedal downward. Don't get me wrong, you can totally get a bad scooter that isn't running well, but I think I ran into more worn down bikes, likely due to the bike program having been around longer.
My 2 cents, the more options the better.
EDIT: Also wanted to note, Santa Monica has a lot of bike lanes, which made riding the scooters around much easier and safer from my perspective.
The helmetless riders are a real issue. And the injuries caused by the morons using them are a business model externality that isn't dealt with.
I live in a city that banned the companies but see a few people still commuting on them in the bike lane.
They're mostly focused on the scooters now (or, well, yesterday) but many cities have bikeshare systems backed by Uber.
Basically by only keeping the strongest you should get the highest rate of return until these is a failure. A portfolio play gives you more modest returns but more consistent over time -- you should still trim the losers who do not have potential.
All that compared to making concentrated bets where you can win big, or lose big.
If we use the long-term yardstick that Jack Welch suggested we use, he does not come out looking good. We are now at roughly the two-decade mark and GE is trading at the same price that it did in 1992 and 80% below where it was when he retired.
1981 • Jack Welch becomes CEO • $1.29 2001 • Jack Welch retires • $37.20 (down from its peak of near $60.00 in mid 2000) 2020 • Nearly 20 years post Jack Welch • $6.28.
20 years of Jack Welch - +2,800% increase 20 years after Jack Welch - -83% decrease
GE = (1+2800%)*(1-83%) = 4.93 = 393% appreciation since 1981.
S&P = S&P has appreciated 2000% since 1981.
GE << S&P
And it's a well-known issue with executive compensation that CEOs will juice numbers in the short-term to get their payouts which is likely why he proposed this as a measure of his performance.
As a factual matter, the measurement isn't meaningless at all. Give Jack some credit.
It's good to be the king, I guess.
They just sold Jump, while investing in Lime. I think scooters could still be used as a "last-mile" strategy for Ride Share, and maybe acquire teen mindshare and a sort of platform play. But it's a spinoff with a long leash.
You can debate whether it was successful at GE. The criticism of Jack Welch was that his approach improved short-term financials, but he left a hollowed-out company to his successor that became irrelevant and lost value relative to the S&P.
The way I see this playing out at Uber is rapidly exiting categories like Scooters, Freight, Works, and AV. And doubling down on Ride Share and Eats with acquisitions in geographies where they have a leading position. I worry the most about Scooters and AV as those are arguably core to urban mobility.
[1] https://en.wikipedia.org/wiki/Jack_Welch