"Information Revolution - Happiness for Everyone"

I had to wipe the coffee off my screen.

Establishment of a gravitational pull to shift from a “transactional” experience to an “invitational” expression.

Is this for real!! I had to look up Pepsi's current logo to believe this.

They paid $1 million for the logo (https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesig...)

           | no wings |  wings
  ---------+----------+--------
  no horn  |  horse   | pegasus
  ---------+----------+--------
  horn     | unicorn  | alicorn

At some point people started using it for winged unicorns, presumably because "Ali" would be Latin for "wings" but this seems a recent development.

  sudo pacman -S ponysay
  ponythink this is awesome

There'd be a total collapse in the stupidity market.

They could have saved a lot more by making better choices about what to invest in. :-)

I did this after I had turned down a high level engineering job at Netscape pre-IPO because, in my evaluation, every time they tried to charge money for their main product "Communicator" nobody would buy it, and I felt the market for their ecommerce server software was competing against a free alternative. That choice, leave Sun (an Internet powerhouse) or join a startup that couldn't sell its primary product, I considered the leave Sun choice 'stupid' at the time. It cost me about $7M in theory because that is what my options would have been worth (and yes they would have vested before the crash hit).

Since I spent an unhealthy amount of time self criticizing my "choice mistakes" I took it upon myself to figure out if I was being realistic or not. My experience, based on my journal notes, was that I was wrong about half the time. So my criticism was unwarranted. It also helped temper any unrealistic feelings about my own abilities based on successes that were, largely luck driven.

If you analyze the meta-branching of that decision you can see at least three branches.

1) The one I took which was to stay at Sun. In this universe my employee purchase options continued to grow, Sun's stock split again, and my net worth grew by more than my annual salary that year.

2) In this first alternate, I take the job at Netscape in May of 1995, and become a multi-millionaire (on paper) in August. Using historical data for Netscape, and knowing that when they went public they had a 1 year lockout on employee sales, if I were to have sold 1/4th of my option on the anniversary of the IPO in each of 1996, 1997, 1997, and 1998, my net worth would go up to roughly $9.8M net of income taxes assuming I didn't file an 83b election (not that I could of come up with the cash to vest all my shares anyway at that time but whatever)

3) I take the job at Netscape, I am holding multiple millions of dollars in stock which become AOL stock in 1998 and don't sell them, they become nearly worthless 5 years later.

The illustration is that there is a path and different choices along the path end in different endings.

As it turned out, after Netscape went public, realizing that I was not going to make a whole lot of money on Sun stock as an employee, I left and started a startup with some other ex-Sun employees.

My take away from all of this was that decisions are neither "right" nor "wrong", rather they are just inflections in the timeline. Sometimes the timeline has given you additional advantage, and sometimes it has taken it away, the trick for me was to not get greedy. When there was "enough" advantage, lock in the benefit and move on, when there was "enough" disadvantage, stop digging the hole and move on. But most importantly for my mental health, as long as the slope was generally on the upswing, then don't sweat the choices that didn't work out.

With all that being said, I'm also a big fan of learning from decisions and trying to put into my toolkit things that would have illuminated the upside and downside more clearly if I had done them at the time. Case in point, "Never join a startup where the two senior leaders are both in a relationship and their reporting relationship at home is different than the one they have at work." and "Never join a startup that has never had to defend its existence to a skeptical investor."

In today's economy Netscape's value would be in its user base in the same way one would expect chrome to be valuable. In the data marketing world, nothing is really free.