Yes you can use the link, but then you need an NVidia 1650 RTX or better which means you're a high end gamer already and so were not this supposed "mass market"
PSVR is still top selling VR and while cable and setup wise it's arguably the worst it at least has quality content.
PCVR is an evolutionary dead end, few adults want giant PC towers in their homes anymore. Even when I demoed PCVR with amazing experiences like Lone Echo people lost interest when I told them no, it wont run on your macbook, you need a tower PC.
Yet I demoed them Beatsaber on the quest and a guy ordered one within a minute of taking the headset off, he demoed it at a family BBQ and two of his relatives bought it after.
It is, but it compensates by offering good enough experience while being untethered, self-contained and quick to start up. It may not matter for teenagers with expensive gaming rigs, but it matters for working adults with families, who otherwise don't have time and space to justify a VR gaming PC build.
Meanwhile, I've been playing the Echo VR alpha on my Quest (not Link) and it's fucking great.
People pay for a good experience.