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A comment on Anatomy of long sales letter. Parent comment

Re:Anatomy of long sales letter by nhangen on Tuesday March 01, 2011 @01:20PM (#2276520)
That comment is from my own experience. I've sold a bit of both in my day, and while I don't hate long form copy, I hate pages that look like crap, such as some of those examples.

Again, I'm not hating on you, or your piece, but the fact that often times long form copy is associated with horrid design. That's the trend I want to see disappear.

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Re:Anatomy of long sales letter by JeremyReeves on Tuesday March 01, 2011 @04:49PM (#2277347)
No offense taken. I'm actually personally re-doing the order form on the 1 example so it looks more "clean".

The design doesn't matter though.

"Pretty" doesn't sell.

Trust me on that one.

What sells is understanding your customer, having a product which gives them exactly what they need at a fair price, and showing that customer how different that product is from other similar products.

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Re:Anatomy of long sales letter by nhangen on Tuesday March 01, 2011 @09:12PM (#2278191)
I guess it depends on your customer.
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Re:Anatomy of long sales letter by JeremyReeves on Wednesday March 02, 2011 @06:24AM (#2279205)
EXACTLY :)
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