That comment is from my own experience. I've sold a bit of both in my day, and while I don't hate long form copy, I hate pages that look like crap, such as some of those examples.
Again, I'm not hating on you, or your piece, but the fact that often times long form copy is associated with horrid design. That's the trend I want to see disappear.
Re:Anatomy of long sales letter
by JeremyReeves on Tuesday March 01, 2011 @04:49PM
(#2277347)
No offense taken. I'm actually personally re-doing the order form on the 1 example so it looks more "clean".
The design doesn't matter though.
"Pretty" doesn't sell.
Trust me on that one.
What sells is understanding your customer, having a product which gives them exactly what they need at a fair price, and showing that customer how different that product is from other similar products.
I guess it depends on your customer.
Re:Anatomy of long sales letter
by JeremyReeves on Wednesday March 02, 2011 @06:24AM
(#2279205)
EXACTLY :)
I do agree that long form tends to do better for information products.
However, it also does better in 90% of cases, as well. As I mentioned in the post... it does NOT do better in EVERY single case.
You're "essentially" comment is absolutely wrong... and TOTALLY biased after you just said my post was biased.
It depends on the market maturity, the branding of the company, and MANY other factors.
All in all - all I'm saying is this.
Long copy works in 80-90% of cases... TYPICALLY. It depends on a lot of factors, and the only way to really know... is to test it with a GOOD copywriter.
After all... long copy that sucks will always do worse than short copy which is brilliant :)
Jeremy