'Call of Duty' wins First Amendment victory over use of Humvees

Re:'Call of Duty' wins First Amendment victory over use of H... by rospaya on Thursday April 02, 2020 @07:01PM (#22764759)

This reminds me of Apple's policy recently made public by director Rian Johnson, that can spoil multiple movies.

* SPOILER AHEAD *

While Apple will let you use an iPhone on film, they won't approve it being used by a villain.

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Re:'Call of Duty' wins First Amendment victory over use of H... by ceejayoz on Thursday April 02, 2020 @07:23PM (#22764903)

That’s just if you want them to pay for the product placement, though.

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Re:'Call of Duty' wins First Amendment victory over use of H... by Supermancho on Thursday April 02, 2020 @08:50PM (#22765401)

If you want to use it at all in a movie or tv.

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Re:'Call of Duty' wins First Amendment victory over use of H... by hannasanarion on Thursday April 02, 2020 @09:44PM (#22765668)

Apple can't stop you from using their products in a movie. Trademarks only protect brand confusion, nobody is going to watch Transformers 17: Age of Voltron and think that the whole movie is an apple product because a robot turns into a iPad.

It's just a case of "if you don't use our product this way, we won't do cross promotions or pay for product placement with you anymore"

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Re:'Call of Duty' wins First Amendment victory over use of H... by Supermancho on Friday April 03, 2020 @12:01AM (#22766221)

Apple does not do product placement at all, so licensing fees make no sense for Apple. I stand corrected.

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Re:'Call of Duty' wins First Amendment victory over use of H... by ceejayoz on Friday April 03, 2020 @08:57AM (#22768707)

They absolutely do, just not in the standard way.

https://www.businessinsider.com/apple-product-placements-in-...

They give away devices, to studio, cast, and crew. Apple puts your movie prominently in ads or on the iTunes Store. etc.

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