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Re:'Call of Duty' wins First Amendment victory over use of H... by Supermancho on Friday April 03, 2020 @12:01AM (#22766221)
Apple does not do product placement at all, so licensing fees make no sense for Apple. I stand corrected.
Re:'Call of Duty' wins First Amendment victory over use of H... by ceejayoz on Friday April 03, 2020 @08:57AM (#22768707)
They absolutely do, just not in the standard way.

https://www.businessinsider.com/apple-product-placements-in-...

They give away devices, to studio, cast, and crew. Apple puts your movie prominently in ads or on the iTunes Store. etc.