Re:'Call of Duty' wins First Amendment victory over use of H...
by Supermancho on Friday April 03, 2020 @12:01AM
(#22766221)
Apple does not do product placement at all, so licensing fees make no sense for Apple. I stand corrected.
[ Parent
| on HN ]
Re:'Call of Duty' wins First Amendment victory over use of H...
by ceejayoz on Friday April 03, 2020 @08:57AM
(#22768707)
They absolutely do, just not in the standard way.
https://www.businessinsider.com/apple-product-placements-in-...
They give away devices, to studio, cast, and crew. Apple puts your movie prominently in ads or on the iTunes Store. etc.